Out of the Crisis.Org Forum Index Out of the Crisis.Org
Applying W. Edwards Deming to Small Business Management
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups    
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 

Effective Marketing?

 
Post new topic   Reply to topic    Out of the Crisis.Org Forum Index -> Advertising Secrets
View previous topic :: View next topic  
Author Message
Louis Altazan



Joined: 15 May 2007
Posts: 774
Location: Baton Rouge, LA

PostPosted: Thu Nov 13, 2008 7:19 pm    Post subject: Effective Marketing? Reply with quote

Thibeaux [pronounced Tee Bow] answered the phone. The caller stated, “This is Sue, with AT&T.” Hi Sue, what can I do for you? You are a very good and valuable customer, stated the caller. Well thank you, said Thibeaux. For being such a loyal customer you have earned a huge discount on your bill. Thibeaux replied, thanks, I already paid it, just send me a check for the difference.

Oh, no, you don’t understand said the caller, this is for your future bills. You have earned a rate much lower than anyone can get anywhere else. Okay said Thibeaux, just apply the discount and thanks again. Well, I need you to sign a three-year contract. Why do I need to sign a contract to get a discount you say I have already earned? A little flustered the caller replied, “That’s so you want leave and go to another carrier.”

Thibeaux asked, if it’s the lowest rate I can get anywhere, why would I leave? There was a pause, well you have to sign the contract to get the discount. I though you said I had already earned the discount for being a good and valuable customer? Well, uh, uh, let me call you at a more convenient time. Click!

_________________
Louis Altazan
Owner/Manager AGCO Automotive Corporation
Baton Rouge, LA
Back to top
View user's profile Send private message Send e-mail Visit poster's website
Seaside



Joined: 20 May 2007
Posts: 20
Location: South Australia

PostPosted: Fri Nov 21, 2008 8:29 pm    Post subject: Reply with quote

Hi Louis,

No-one likes to sign contracts. The supplier had made a great jesture right up to the point where a contract was needed. If the service and price is the best anywhere, why on earth would they need a contract?

My thought would be the price would rise or service decrease a few months after signing the contract.

My pet hate is contracts!!!!

_________________
David Vidler
Owner/ Manager - Seaside Automotive
South Australia
Back to top
View user's profile Send private message Send e-mail Visit poster's website
Display posts from previous:   
Post new topic   Reply to topic    Out of the Crisis.Org Forum Index -> Advertising Secrets All times are GMT - 5 Hours
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Powered by phpBB © 2001, 2005 phpBB Group
Back to top
copyright 2007-2009 outofthecrisis.org, all rights reserved